As an aspiring filmmaker, I try to concern myself with all things audio-visual. And when the discussions in one of the CIU111 classes settled on marketing and social media, my mind was quick to associate with the topic of video in social media.
Online video is on the rise and the importance of video as it relates to crowdfunding cannot be stated enough. Right from the introductory video to other bits of footage such as interviews of cast and crew and making-of snippets; these serve as a medium for creating interest in the project, which will likely translate into funds, and is therefore crucial that their production quality is given top priority (CrowdfundingPR, 2014). And if quality of video is one aspect, then length is another, as most campaign videos can be faulted for being too long to actually hold the audience’s attention (Briggman, n.d.).
Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the single most important strategy in content marketing today is video. General estimates show that the majority of internet traffic will be attributable to video in the years to come. In fact, the platforms of distribution for video content online have shifted drastically, with video on Facebook getting more daily minutes watched than the long-standing market leader, YouTube (Vaynerchuk, 2015).
And while I may be mindful of the quality and duration for my future video posts, for as radical as the online video market is proving to be, it is in my best interest that I strive to adapt myself constantly as fluctuations in this industry are only but a mere eventuality.
Briggman, S. (n.d.). 5 Tips for Crowdfunding a Film or Movie. Retrieved from http://www.crowdcrux.com/tips-for-crowdfunding-a-film-or-movie/
CrowdfundingPR. (2014, August 14). 4 Steps for Crowdfunding A Movie. Retrieved from http://www.crowdfundingpr.org/4-steps-crowdfunding-movie/
Vaynerchuk, G. (2015). The Rise of Video Marketing on Social and How It Affects Your Business. Retrieved from http://www.garyvaynerchuk.com/the-rise-of-video-marketing-on-social-and-how-it-affects-your-business/